by Taylor Madison | Jun 9, 2025 | Media Relations, PR Firm, PR Strategy
Whether the objective is increased enrollment, community turnout to an event, or donor engagement, media relations efforts have the ability to influence and move the needle on an organization’s goals. While a splashy national headline may feel thrilling or exciting,...
by Hannah Merschen | May 15, 2025 | Independent Schools, Media Relations, PR Firm, PR Strategy
Standing out in the competitive education landscape takes more than being an exceptional institution. Prospective students and their families must know your institution exists and associate it with positive impressions. Multiple avenues work together to achieve this...
by AKCG | Mar 16, 2025 | Media Relations, Thought Leadership
PR professionals today face the challenge of capturing audience attention amidst the constant avalanche of information we receive each day. Bylined articles remain a powerful tool for brands and individuals to establish their thought leadership, enhance credibility,...
by Mike Gross, APR | Feb 7, 2025 | Crisis Communications, Media Relations, PR Strategy, Preparedness
It’s natural for organizations to want good publicity and strong relationships with their stakeholders and audiences – we all want to be well-liked and successful. However, every company will experience a crisis in its lifetime, no matter how hard its leadership and...
by AKCG | Dec 13, 2024 | Media Relations
Today’s younger generation sidesteps traditional news outlets and turns to social media platforms to consume news. The preferences of consumers have evolved so much that stories that previously would have only been disseminated through a traditional media outlet are...
