by AKCG | Apr 5, 2026 | Higher Education, Media Relations, Thought Leadership
Higher education institutions have never had more stories worth telling. Faculty members are conducting groundbreaking research, students are launching innovative programs, alumni are making an impact around the world, and campuses are finding new ways to serve their...
by Adam Dvorin | Feb 2, 2026 | PR Firm, PR Strategy
A couple of days before the start of the season, the Philadelphia Eagles pulled off a Big Idea by partnering with a flushable wipe brand, DUDE Wipes. A football team? A wipe brand? Really. Yes, it all makes sense – especially if you already knew that the Eagles’...
by Adam Dvorin | Jan 15, 2026 | Media Relations, PR Firm
Your reputation is among your most valuable assets. Significant work goes into building and managing reputations. It requires time and effort to preserve the positive attitudes your most important stakeholders hold for your organization. The value of this work and...
by Sam Deeney | Jan 5, 2026 | Higher Education, Media Relations, PR Firm, PR Strategy
This summer, I staffed an in-person media opportunity on a college campus. A broadcast journalist was coming to campus to report on an exciting initiative, and I headed down to provide ground support to the reporter and client. At the time, I was relatively...
by Kenneth Hilario | Jun 20, 2025 | Media Relations, PR Firm, PR Strategy
Kenneth Hilario, Account Manager at AKCG, shares valuable tips for public relations professionals looking to secure placements for their clients. Before Kenneth joined the world of PR, he spent years as a business reporter, picking up his own best practices and...
