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Know When to Stop Talking

Know When to Stop Talking

Media interviews require a lot of preparation for a spokesperson. From developing key messages, visual aids and supporting facts to identifying two or three empathetic and relatable stories, preparing for an interview demands plenty of practice. When we provide media...
Not Another 100th Birthday

Not Another 100th Birthday

When it comes to highlighting senior living communities, using a resident’s milestone as a springboard – such as celebrating the 99-turning-100-year-old – can be an easy way to insert an organization’s name in the news. But, is media relations really that simple? It...
Meet the Team Series: Hannah Merschen

Meet the Team Series: Hannah Merschen

In our Meet the Team series, we’re excited to shine a spotlight on the dedicated AKCG team members serving our valued clients. This week, meet Hannah Merschen, a senior account executive for AKCG – Public Relations Counselors, where she supports the proactive media...
Meet the Team Series: Emily Kowalenko

Meet the Team Series: Emily Kowalenko

In our Meet the Team series, we’re excited to shine a spotlight on the dedicated AKCG team members serving our valued clients. This week, meet Emily Kowalenko, an associate for AKCG – Public Relations Counselors, where she works with the firm’s energy and...
How to Follow the Media

How to Follow the Media

I’ve always felt that one characteristic separates a great media relations practitioner from the rest of the pack: You have got to love – I mean really have a passion for – following the media. How else can one keep up with the changing media landscape – something...