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Not Another 100th Birthday

Not Another 100th Birthday

When it comes to highlighting senior living communities, using a resident’s milestone as a springboard – such as celebrating the 99-turning-100-year-old – can be an easy way to insert an organization’s name in the news. But, is media relations really that simple? It...
Social Media’s Role in Media Relations

Social Media’s Role in Media Relations

Today’s younger generation sidesteps traditional news outlets and turns to social media platforms to consume news. The preferences of consumers have evolved so much that stories that previously would have only been disseminated through a traditional media outlet are...