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Social Media’s Role in Media Relations

Social Media’s Role in Media Relations

Today’s younger generation sidesteps traditional news outlets and turns to social media platforms to consume news. The preferences of consumers have evolved so much that stories that previously would have only been disseminated through a traditional media outlet are...
How to Follow the Media

How to Follow the Media

I’ve always felt that one characteristic separates a great media relations practitioner from the rest of the pack: You have got to love – I mean really have a passion for – following the media. How else can one keep up with the changing media landscape – something...