by Angelica Flynn, APR | Aug 16, 2025 | Independent Schools, Thought Leadership
School is in session, and social media feeds are filled with first day-of-school posts. In a single scroll, you might see students from a variety of schools – each certainly different, but next to competitors, may look similar. Prospective families researching...
by AKCG | Aug 12, 2025 | Crisis Communications, Independent Schools
When we think of a “crisis,” we often imagine situations that are urgent, volatile or present an imminent threat to safety. While those situations are undoubtedly worth preparing for, many crises don’t begin with a major disruption. Instead, some stem from everyday...
by Hannah Merschen | May 15, 2025 | Independent Schools, Media Relations, PR Firm, PR Strategy
Standing out in the competitive education landscape takes more than being an exceptional institution. Prospective students and their families must know your institution exists and associate it with positive impressions. Multiple avenues work together to achieve this...