by Lauren Stralo | Mar 31, 2026 | PR Firm
Student activism tied to national issues, a school policy or a disciplinary decision isn’t new for independent schools. What’s new and constantly evolving is how quickly it can escalate. Digital Natives Spread Information Fast, But Not Always Accurately Students...
by Angelica Flynn, APR | Aug 16, 2025 | Independent Schools, Thought Leadership
School is in session, and social media feeds are filled with first day-of-school posts. In a single scroll, you might see students from a variety of schools – each certainly different, but next to competitors, may look similar. Prospective families researching...
by AKCG | Aug 12, 2025 | Crisis Communications, Independent Schools
When we think of a “crisis,” we often imagine situations that are urgent, volatile or present an imminent threat to safety. While those situations are undoubtedly worth preparing for, many crises don’t begin with a major disruption. Instead, some stem from everyday...
by Mike Gross, APR | Jun 4, 2025 | Crisis Communications, Independent Schools
Crisis: it’s a small word with a lot of meaning. Just hearing the word can evoke strong emotions, including anxiety and fear. It’s also often accompanied by an unconscious need to deny or distance oneself, not only from the situation, but also the judgment that may...
by Thomas Logue | Apr 15, 2025 | Crisis Communications, Independent Schools
In today’s rapidly evolving digital landscape, independent schools face unprecedented challenges. The sudden emergence and swift dissemination of harmful media among students or on social media—sometimes inappropriate, offensive, or sexually explicit—can disrupt...
