by Leonard Greenberger | Feb 14, 2023 | PR Firm
Media interviews require a lot of preparation for a spokesperson. From developing key messages, visual aids and supporting facts to identifying two or three empathetic and relatable stories, preparing for an interview demands plenty of practice. When we provide media...
by Alyssa Cosio | Nov 8, 2022 | PR Firm
In our exponentially changing media landscape, we hear that we can’t run a successful organization without timely media monitoring. But why is that, and what is media monitoring in the first place? The term “media monitoring” is the action of staying up to date with...
by AKCG | Aug 11, 2022 | PR Firm
A Beginners Guide to Crisis Communication Plans One of the most important elements to managing a brand’s reputation is building and maintaining a healthy and trustworthy relationship with its audiences. In today’s current media relations landscape, spokesperson...
by Adam Dvorin | May 10, 2022 | PR Firm
Over the past several years, AKCG – Public Relations Counselors has been in a positive and constant state of growth. To reflect our transition into the future, we refreshed our name and branding identity. We developed unique selling propositions for our media...
by Thomas Logue | Apr 7, 2022 | PR Firm
Ask yourself: who trusts you? In a crisis, trust is currency – trust in your organization, its mission, its integrity and, often, its leadership. The organizations best positioned to weather a crisis are the ones that can cash in on a longstanding and hard-earned bank...