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Know When to Stop Talking

Know When to Stop Talking

Media interviews require a lot of preparation for a spokesperson. From developing key messages, visual aids and supporting facts to identifying two or three empathetic and relatable stories, preparing for an interview demands plenty of practice. When we provide media...
How Media Monitoring Shapes Strategy

How Media Monitoring Shapes Strategy

In our exponentially changing media landscape, we hear that we can’t run a successful organization without timely media monitoring. But why is that, and what is media monitoring in the first place? The term “media monitoring” is the action of staying up to date with...
Our Mission Statement and Core Values

Our Mission Statement and Core Values

Over the past several years, AKCG – Public Relations Counselors has been in a positive and constant state of growth. To reflect our transition into the future, we refreshed our name and branding identity. We developed unique selling propositions for our media...