How to Be Persuasive: Executive Presence & Nonverbal Communication When a superintendent addresses concerned families, a senior living executive responds to a reporter, or a university leader faces public criticism, trust can rise or fall within seconds. How to be [...]
A brand image is the public's overall view or perception of an organization. It develops through decisions, daily interactions, public messages and the reputation people share with one another. At AKCG, we believe that learning how to build a brand [...]
Meet Gwen Quackenboss, Associate Media Analyst at AKCG – Public Relations Counselors. In her role, Gwen supports the media analysis team and works with both of the firm’s practices, crisis and media relations, to provide detailed reports and analyses of media coverage. What led you to a career in communications? [...]
