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Stronger Together: Why Crisis Communication and Proactive PR Have a Mutualistic Relationship

Stronger Together: Why Crisis Communication and Proactive PR Have a Mutualistic Relationship

by Mike Gross, APR | Feb 7, 2025 | Crisis Communications, Media Relations, PR Strategy, Preparedness

It’s natural for organizations to want good publicity and strong relationships with their stakeholders and audiences – we all want to be well-liked and successful. However, every company will experience a crisis in its lifetime, no matter how hard its leadership and...
Tech and Communications in Independent Schools: Considerations for the 2024-25 School Year

Tech and Communications in Independent Schools: Considerations for the 2024-25 School Year

by AKCG | Sep 24, 2024 | Crisis Communications, Independent Schools

As professionals working in education, we know technology and communications, separately, can present their own set of challenges. Technology is integral to nearly every job and essential for staying current with industry trends. At the same time, effective...
AKCG Meet the Team Series: Leonard Greenberger

AKCG Meet the Team Series: Leonard Greenberger

by Leonard S. Greenberger, APR | May 26, 2022 | AKCG Team

In our Meet the Team series, we’re excited to shine a spotlight on the dedicated AKCG team members serving our valued clients. This week, meet Leonard Greenberger, a senior counselor who heads up AKCG’s Washington, D.C.-area office and provides strategic planning and...
5 Minutes with Chris Lukach: Pivotal Moments

5 Minutes with Chris Lukach: Pivotal Moments

by Chris Lukach, APR | Jul 15, 2021 | Crisis Communications, Preparedness

Independent school community members look to school leaders during pivotal moments. From faculty changes to the national conversation on social justice, school leaders must know how to communicate with empathy, honesty and unwavering conviction to their school’s...
What to Say When Things Get Tough: AKCG’s Senior Counselors Discuss the Crisis Communications Landscape

What to Say When Things Get Tough: AKCG’s Senior Counselors Discuss the Crisis Communications Landscape

by Leonard S. Greenberger, APR | Jun 16, 2021 | Crisis Communications

AKCG’s CEO Chris Lukach, APR joins Senior Counselor Leonard Greenberger for a special edition episode of Leonard’s podcast, What to Say When Things Get Tough, a podcast series dedicated to helping you communicate in difficult situations, both professional and...
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Latest Posts

How to Be Persuasive: Executive Presence & Nonverbal Communication
August 27, 2026 - By AKCG
How to Be Persuasive: Executive Presence & Nonverbal Communication

How to Be Persuasive: Executive Presence & Nonverbal Communication When a superintendent addresses concerned families, a senior living executive responds to a reporter, or a university leader faces public criticism, trust can rise or fall within seconds. How to be [...]

Learn more
How to Build a Brand Image Using PR
August 27, 2026 - By AKCG
How to Build a Brand Image Using PR

A brand image is the public's overall view or perception of an organization. It develops through decisions, daily interactions, public messages and the reputation people share with one another. At AKCG, we believe that learning how to build a brand [...]

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AKCG Meet the Team Series: Gwen Quackenboss
July 24, 2026 - By AKCG
AKCG Meet the Team Series: Gwen Quackenboss

Meet Gwen Quackenboss, Associate Media Analyst at AKCG – Public Relations Counselors. In her role, Gwen supports the media analysis team and works with both of the firm’s practices, crisis and media relations, to provide detailed reports and analyses of media coverage.  What led you to a career in communications?  [...]

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AKCG is a nationally recognized, award-winning public relations firm providing crisis communications, media relations, and reputation management services. We build, preserve, and restore positive reputations through strategic counsel, communications, and proactive planning.

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