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How Media Monitoring Shapes Strategy

How Media Monitoring Shapes Strategy

In our exponentially changing media landscape, we hear that we can’t run a successful organization without timely media monitoring. But why is that, and what is media monitoring in the first place? The term “media monitoring” is the action of staying up to date with...
How to Follow the Media

How to Follow the Media

I’ve always felt that one characteristic separates a great media relations practitioner from the rest of the pack: You have got to love – I mean really have a passion for – following the media. How else can one keep up with the changing media landscape – something...