Navigating the senior living industry presents distinctive challenges and opportunities that demand a tailored approach to PR and communications. This sector caters to a diverse range of older adults, each seeking specific services and amenities, which requires a nuanced understanding [...]
I could feel the energy even before I entered Atlanta’s cavernous Mercedes-Benz Stadium. Thousands of people danced, screamed, ate, drank and celebrated the dawn of a new season. But they weren’t there to cheer on football’s Atlanta Falcons in a [...]
Higher education institutions are looking for ways to connect more directly with the people who live near campuses. A creative solution to gain interest from a new audience is partnering with nearby senior living communities. Senior living communities, in turn, [...]