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Agency News

A Conversation with AKCG President Chris Lukach

Ever wonder how AKCG President Chris Lukach got his start in PR? In Rowan University‘s Rowan Confidential podcast, Chris…

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Crisis Communications: What to Expect When You’re Not Expecting a Crisis

What is a “crisis”? It’s a difficult thing to define. While some crises are blindingly…

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The Importance of Online Reviews for Businesses in 2020

This blog post was authored by Kelcey Sachs, a Marketing Planner at Creating Results, a research-driven marketing…

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Emerging as a Leader in Collaborative Settings

To be honest, I never considered myself to be much of a leader. I’m a…

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What Agency Principals Want from Emerging Leaders

  I represented my public relations firm at the 2020 IPREX Emerging Leaders Conference (ELC)…

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Going the Distance: Marketing and Communication in the Shadow of COVID-19 | Senior Living

COVID-19 is a challenge that every business in every industry will have to navigate in…

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Tips for Identifying Newsworthy Content

“What makes this newsworthy?” This is a tough question that almost every communications professional either…

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Dodge the Ambush

Picture it.  A reporter surprises you from behind a hedge or parked car. Before you…

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How to Pinpoint the Right Reporter for Your Pitch

Generating interest from the media to cover your news can be a multi-step challenge. Not…

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