What is a “crisis”? It’s a difficult thing to define. While some crises are blindingly obvious risks to an organization (a fire, criminal allegations or disruption of normal operations), subtle and nuanced crises can sometimes go unnoticed or unaddressed by leadership in crisis communications planning.
But, no matter how big or small a crisis may outwardly seem, it should never come as a surprise.
Visit AKCG’s guest blog post for Creating Results to learn how you can ensure you have the right planning and communications mindset for any crisis.