One of the most important elements to managing an organization's reputation is building and maintaining a healthy and trustworthy relationship with its most important audiences. In a 24/7 media environment — where news breaks on social media, misinformation spreads quickly [...]
Preparedness
When most people think of a "crisis," they imagine a natural disaster, imminent operational threat or major media scandal. In reality, a crisis or risk to your organization’s reputational capital is rarely so straightforward. Crises can creep up unnoticed because [...]
Ask yourself: who trusts you? In a crisis, trust is currency – trust in your organization, its mission, its integrity and, often, its leadership. The organizations best positioned to weather a crisis are the ones that can cash in on [...]
It’s natural for organizations to want good publicity and strong relationships with their stakeholders and audiences – we all want to be well-liked and successful. However, every company will experience a crisis in its lifetime, no matter how hard its [...]
Media coverage is increasingly difficult to keep up with in our vast – and growing – digital landscape. With attention spans becoming shorter and the news cycle on turbo speed, combatting crises and developing thoughtful, effective public relations strategies in [...]
Many of us resonate with the overwhelming feeling of comfort that fills us when we receive a phone call from a loved one or friend. During some of our most challenging moments, that call is enough to remind us that [...]
In our exponentially changing media landscape, we hear that we can’t run a successful organization without timely media monitoring. But why is that, and what is media monitoring in the first place? The term “media monitoring” is the action of [...]
Independent school community members look to school leaders during pivotal moments. From faculty changes to the national conversation on social justice, school leaders must know how to communicate with empathy, honesty and unwavering conviction to their school’s mission. When communicating [...]
The communications landscape during the continuing COVID-19 crisis has been one where expectations for transparency are higher than ever before. It has been vital to regularly update and communicate with key audiences to keep them informed during this frequently evolving [...]
What is a “crisis”? It’s a difficult thing to define. While some crises are blindingly obvious risks to an organization (a fire, criminal allegations or disruption of normal operations), subtle and nuanced crises can sometimes go unnoticed or unaddressed by [...]