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PR Thoughts

OUTLOOK 2022: No, Seriously

In the latest edition of Philly Ad News, AKCG's CEO Chris Lukach, APR shares his outlook on the communications landscape of 2022. Things are different. But you already know that. It’s just that, now, things are differently different. As I consider [...]

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Dodge the Ambush

Picture it.  A reporter surprises you from behind a hedge or parked car. Before you know it, there is a camera in your face and a microphone in front of your mouth. You’re getting peppered with hard-hitting, sensational questions… and [...]

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The Difference Between Thought Leadership and Publicity

Getting media coverage for your company or organization really isn’t complicated. In fact, the ingredients are simple: newsworthy information; the right relationship with a reporter; a concise, timely pitch; and responsiveness. I’m not implying having all these components is easy, [...]

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Be Selfish.

In a time when we are all focused on corporate social responsibility, I am about to give you permission to be selfish. Pick your descriptor for our current media environment – lighting fast, less informed, sensationalist – and you’ll come [...]

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Say No to “No Comment”

“No comment.” No other two-word phrase can have the same impact on your organization’s reputation as this powerful duo when your organization is facing a crisis. Perhaps we’ve all seen too many legal dramas on TV, but when we hear [...]

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