A college campus is ripe with stories and good ones at that. Take a walk through the halls of an academic building and you’ll encounter revolutionary ideas from a brilliant professor. The dorms may house incredible students breaking barriers while [...]
PR Strategy
In the dynamic field of public relations, especially within the senior living industry, crafting a pitch that captures attention and drives media engagement is essential. A strategic approach to media relations can help balance newsworthiness with client objectives, enhancing reputation [...]
In senior living, misconceptions can be customary, often fueled by outdated stereotypes or misinformation. Multiple myths exist between “senior living facilities are for old people” and “senior living will limit my freedom.” As senior living communities try to dispel these [...]
Here’s a fun exercise to do sometime. Go into a Google search bar and type, “Is the press release dead?” You’ll get between 25 and 30 results, most of which insist that, even in these changing times, the press release [...]
Hospitals and other healthcare providers face unique public relations and media relations challenges. With a range of stakeholders, from patients to insurers, employees, and more, hospitals and healthcare providers must communicate effectively about their services and operations to ensure the [...]