A couple of days before the start of the season, the Philadelphia Eagles pulled off a Big Idea by partnering with a flushable wipe brand, DUDE Wipes. A football team? A wipe brand? Really. Yes, it all makes sense – especially if you already knew that the [...]
PR Strategy
This summer, I staffed an in-person media opportunity on a college campus. A broadcast journalist was coming to campus to report on an exciting initiative, and I headed down to provide ground support to the reporter and client. At the [...]
In 2025, AKCG media relations practitioners served clients from coast to coast, earning media coverage that has the power to shape reputations, change behaviors and influence attitudes. The stories we placed helped independent schools stand out in crowded marketplaces by highlighting the impressive students and faculty who bring the campus alive. We supported senior [...]
Independent schools in competitive markets are constantly marketing their brand. From website content to social media to prospective family events, marketing departments are busy “selling” the school. In addition to brand-building marketing, independent school also need to communicate with their most important audiences – [...]
Stories are one of the most valuable assets for communication teams. In senior living organizations, stories populate social media platforms and websites. Narratives inspire prospective residents, families, and investors, demonstrating that selecting your community over the competition is the right [...]
Kenneth Hilario, Account Manager at AKCG, shares valuable tips for public relations professionals looking to secure placements for their clients. Before Kenneth joined the world of PR, he spent years as a business reporter, picking up his own best practices [...]
Whether the objective is increased enrollment, community turnout to an event, or donor engagement, media relations efforts have the ability to influence and move the needle on an organization’s goals. While a splashy national headline may feel thrilling or exciting, [...]
Standing out in the competitive education landscape takes more than being an exceptional institution. Prospective students and their families must know your institution exists and associate it with positive impressions. Multiple avenues work together to achieve this awareness and brand [...]
It’s natural for organizations to want good publicity and strong relationships with their stakeholders and audiences – we all want to be well-liked and successful. However, every company will experience a crisis in its lifetime, no matter how hard its [...]
Successfully collaborating with clients is at the heart of a successful public relations campaign. A strong partnership between PR professionals and clients fosters stronger, long-term relationships, leading to more impactful and successful PR initiatives. In this blog post, we'll explore [...]