How did you know communications was the right field for you? I began my career in design, drawing on a solid foundation in communications. As I transitioned into marketing, I developed a business-oriented mindset, focusing on how our partners perceive [...]
PR Firm
Sam Deeney, a student at Rowan University, was an intern at AKCG - Public Relations Counselors for the Summer and Fall of 2024. Sam shares her experience below. Can you describe your internship experience at AKCG? I started at AKCG [...]
[et_pb_section fb_built="1" _builder_version="4.16" global_colors_info="{}" theme_builder_area="post_content"][et_pb_row _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}" theme_builder_area="post_content"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||" theme_builder_area="post_content"][et_pb_text _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}" theme_builder_area="post_content"]The AKCG Team received six awards at the Philadelphia Chapter of PRSA’s 56th Pepperpot Awards on December 5. [...]
Successfully collaborating with clients is at the heart of a successful public relations campaign. A strong partnership between PR professionals and clients fosters stronger, long-term relationships, leading to more impactful and successful PR initiatives. In this blog post, we'll explore [...]
The new academic year provides an opportunity for independent school communications leads to shape efforts for the next several months. It is, essentially, a way to begin with a clean slate. A blank school calendar is a way to flesh [...]
[et_pb_section fb_built="1" _builder_version="4.25.2" _module_preset="default" global_colors_info="{}"][et_pb_row _builder_version="4.25.2" _module_preset="default" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.25.2" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.27.0" _module_preset="default" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]U.S. politics have become incredibly divisive; it’s no surprise. But increasingly, political divisions and the charged rhetoric associated with them have become substantially disruptive [...]
In March, Neuman University Executive Director of Marketing and Communications Melissa Paone joined AKCG Vice President Adam Dvorin for a presentation, How a University Finds and Tells Untold Student Stories to Support Recruitment. Neumann is an AKCG client. Melissa and [...]
In the dynamic field of public relations, especially within the senior living industry, crafting a pitch that captures attention and drives media engagement is essential. A strategic approach to media relations can help balance newsworthiness with client objectives, enhancing reputation [...]
Within the evolving landscape of higher education, marketing teams play a pivotal role in promoting their institutions by shaping the brand’s narrative and engaging with a wide range of audiences. These teams are often responsible for many tasks, from crafting [...]
Hospitals and other healthcare providers face unique public relations and media relations challenges. With a range of stakeholders, from patients to insurers, employees, and more, hospitals and healthcare providers must communicate effectively about their services and operations to ensure the [...]