I’ve always felt that one characteristic separates a great media relations practitioner from the rest of the pack: You have got to love – I mean really have a passion for – following the media. How else can one keep [...]
Media Relations
The end of the year is naturally a reflective time. I, for one, look back at the work we’ve completed for our valued clients and look toward the future with a refreshed outlook. And for many organizations, the end of [...]
The news landscape has become increasingly cluttered, and news staffs certainly feel the effects of the crowded industry. Whether a reporter focuses on one topic or sifts through hundreds of pitch emails for a new story, newsrooms experience overload of [...]
Believe it or not, we’ve only recently entered the spookiest time of the year. From COVID-19, to a social justice reckoning, to the presidential election, this fall continues the year’s trend of being riddled with hot-button issues. It should come [...]
As public relations pros, we find it easy to communicate. Whether we’re speaking or writing, effective communication in public relations is what we do best. We know what to say and when to say it to our audiences … it [...]
Math has never been my strong suit. As a PR pro, I can mostly get away with this deficiency, seeing as I mostly deal with words on a day-to-day basis. Fellow practitioners may too consider numbers outside the realm of marketing and [...]
“What makes this newsworthy?” This is a tough question that almost every communications professional either receives — or asks themselves — at some point early on in their career. The answer to this question remains subjective. Luckily, despite the level [...]
Picture it. A reporter surprises you from behind a hedge or parked car. Before you know it, there is a camera in your face and a microphone in front of your mouth. You’re getting peppered with hard-hitting, sensational questions… and [...]
Generating interest from the media to cover your news can be a multi-step challenge. Not only do you need to discover and package a captivating story, but you also need to draft the perfect pitch to capture the attention of the [...]
AKCG worked with St. Mary Medical Center to develop an internal communication campaign to engage employees in the hospital’s new advertising campaign, exclusively featuring St. Mary physicians, employees and volunteers. The campaign theme was “MISSION,” highlighting the organization’s focus on [...]