On its own, securing news coverage through media relations tactics, whether through a broadcast clip, a print story, or a radio segment, is a win. However, there are various ways that these hard-earned clips can and should deliver value beyond [...]
Media Relations
Navigating the senior living industry presents distinctive challenges and opportunities that demand a tailored approach to PR and communications. This sector caters to a diverse range of older adults, each seeking specific services and amenities, which requires a nuanced understanding [...]
Higher education institutions are looking for ways to connect more directly with the people who live near campuses. A creative solution to gain interest from a new audience is partnering with nearby senior living communities. Senior living communities, in turn, [...]
Many of us resonate with the overwhelming feeling of comfort that fills us when we receive a phone call from a loved one or friend. During some of our most challenging moments, that call is enough to remind us that [...]
[et_pb_section fb_built="1" _builder_version="4.16" global_colors_info="{}"][et_pb_row _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.27.4" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]Trade associations and professional societies play a vital role in advancing the business interests and promoting the growth of various [...]
[et_pb_section fb_built="1" _builder_version="4.16" global_colors_info="{}"][et_pb_row _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.27.4" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]In the senior living industry, standing out from the crowd is essential. With so many providers vying for attention, it [...]
Senior living communities serve varied and diverse older adult populations, each offering services and amenities marketed toward a target audience. And while each retirement community may be unique in many ways, some senior living communities have unique selling points that [...]
If you live in the Philadelphia area, you might remember the sentimentalism surrounding the December 2022 retirement of 46-year, WPVI-TV News Anchor Jim Gardner. It was certainly the end of an era – not just for Gardner and his highly [...]
When it comes to highlighting senior living communities, using a resident’s milestone as a springboard – such as celebrating the 99-turning-100-year-old – can be an easy way to insert an organization’s name in the news. But, is media relations really [...]
In our exponentially changing media landscape, we hear that we can’t run a successful organization without timely media monitoring. But why is that, and what is media monitoring in the first place? The term “media monitoring” is the action of [...]