Media Relations

[et_pb_section fb_built="1" admin_label="section" _builder_version="4.16" global_colors_info="{}"][et_pb_row admin_label="row" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.27.4" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]PR professionals today face the challenge of capturing audience attention amidst the constant avalanche of information we [...]

It’s natural for organizations to want good publicity and strong relationships with their stakeholders and audiences – we all want to be well-liked and successful. However, every company will experience a crisis in its lifetime, no matter how hard its [...]

Today’s younger generation sidesteps traditional news outlets and turns to social media platforms to consume news. The preferences of consumers have evolved so much that stories that previously would have only been disseminated through a traditional media outlet are posted [...]

Media coverage is increasingly difficult to keep up with in our vast – and growing – digital landscape. With attention spans becoming shorter and the news cycle on turbo speed, combatting crises and developing thoughtful, effective public relations strategies in [...]

“I want our news to run in The New York Times.” Raise your hand if your organization’s leaders have ever asked this of you. Leaders zoned in on the pulse of an organization may view all of the company’s news – from [...]

“It’s all about who you know.” Creating and maintaining relationships with journalists, reporters and editors is crucial for effective public relations. You may have the perfect pitch and a newsworthy story. But for public relations professionals, established relationships can be even more [...]

In the dynamic field of public relations, especially within the senior living industry, crafting a pitch that captures attention and drives media engagement is essential. A strategic approach to media relations can help balance newsworthiness with client objectives, enhancing reputation [...]

In senior living, misconceptions can be customary, often fueled by outdated stereotypes or misinformation. Multiple myths exist between “senior living facilities are for old people” and “senior living will limit my freedom.” As senior living communities try to dispel these [...]

Here’s a fun exercise to do sometime. Go into a Google search bar and type, “Is the press release dead?” You’ll get between 25 and 30 results, most of which insist that, even in these changing times, the press release [...]

At AKCG, we work with senior living communities throughout the country. This isn’t hyperbole – we literally do everything from work with what many would term traditional senior living organizations in the Philadelphia area to a pair of progressive Zen-inspired [...]