Crisis Communications

Tech and Communications in Independent Schools: Considerations for the 2024-25 School Year

As professionals working in education, we know technology and communications, separately, can present their own set of challenges. Technology is integral to nearly every job and essential for staying current with industry trends. At the same time, effective communication is [...]

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How Media Monitoring Shapes Strategy

In our exponentially changing media landscape, we hear that we can’t run a successful organization without timely media monitoring. But why is that, and what is media monitoring in the first place? The term “media monitoring” is the action of [...]

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5 Minutes with Chris Lukach: Pivotal Moments

Independent school community members look to school leaders during pivotal moments. From faculty changes to the national conversation on social justice, school leaders must know how to communicate with empathy, honesty and unwavering conviction to their school’s mission. When communicating [...]

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What to Say When Things Get Tough: AKCG’s Senior Counselors Discuss the Crisis Communications Landscape

AKCG’s CEO Chris Lukach, APR joins Senior Counselor Leonard Greenberger for a special edition episode of Leonard’s podcast, What to Say When Things Get Tough, a podcast series dedicated to helping you communicate in difficult situations, both professional and personal. To celebrate the one-year anniversary [...]

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Response & Recovery: How PR Supports Senior Living During COVID-19

2020 continues to present the world with many monumental challenges, but none have been more impactful to the senior living industry than the COVID-19 pandemic. Early on in the pandemic, as information about the virus and best practices for infection [...]

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Managing Reputation of Independent Schools During Economic Uncertainty

The communications landscape during the continuing COVID-19 crisis has been one where expectations for transparency are higher than ever before. It has been vital to regularly update and communicate with key audiences to keep them informed during this frequently evolving [...]

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The Reputational Minefield of COVID Relief for Independent Schools

COVID-related financial pressures are mounting. Financial relief may be available again soon. But the odd, public phenomenon of “Paycheck Protection Program (PPP) shaming” may have some organizations feeling scarred. In National Business Officers Association (NBOA)‘s Net Assets, AKCG President Chris Lukach, APR explores [...]

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Crisis Communications: What to Expect When You’re Not Expecting a Crisis

What is a “crisis”? It’s a difficult thing to define. While some crises are blindingly obvious risks to an organization (a fire, criminal allegations or disruption of normal operations), subtle and nuanced crises can sometimes go unnoticed or unaddressed by [...]

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Say No to “No Comment”

“No comment.” No other two-word phrase can have the same impact on your organization’s reputation as this powerful duo when your organization is facing a crisis. Perhaps we’ve all seen too many legal dramas on TV, but when we hear [...]

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