AKCG Blog

Measurable Media Relations: How to Calculate Value of PR

Your reputation is among your most valuable assets.   Significant work goes into building and managing reputations. It…

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Staying Knowledgeable and Prepared: Advice for In-Person Media Opportunities

This summer, I staffed an in-person media opportunity on a college campus. A broadcast journalist…

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AKCG Media Relations Outlook 2026

In 2025, AKCG media relations practitioners served clients from coast to coast, earning media coverage that has the power…

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Beyond Marketing: How Independent School Communications Build Reputation

Independent schools in competitive markets are constantly marketing their brand. From website content to social…

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Storytelling in Multi-Site Senior Living Communities

Stories are one of the most valuable assets for communication teams.  In senior living organizations,…

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Why Does an Independent School Need a Thought Leader?

School is in session, and social media feeds are filled with first day-of-school posts. In…

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How Unaddressed Challenges Can Escalate into a Crisis in Independent Schools

When we think of a “crisis,” we often imagine situations that are urgent, volatile or…

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Signs You’re in a Crisis and Don’t Know It

When most people think of a “crisis,” they imagine a natural disaster, imminent operational threat…

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Get Your Stories Placed: Insights From a Former Reporter

Kenneth Hilario, Account Manager at AKCG, shares valuable tips for public relations professionals looking to…

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