Zach Raczka

How to Break Through the Clutter: Navigating a Crowded News Industry

The news landscape has become increasingly cluttered, and news staffs certainly feel the effects of the crowded industry. Whether a reporter focuses on one topic or sifts through hundreds of pitch emails for a new story, newsrooms experience overload of [...]

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Tips for Building and Maintaining Relationships with Reporters

“It’s all about who you know.” Creating and maintaining relationships with journalists, reporters and editors is crucial for effective public relations. You may have the perfect pitch and a newsworthy story. But for public relations professionals, established relationships can be even more [...]

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