The rules for media relations are changing fast and for public relations professionals and media relations agencies, adapting isn’t optional. The rules have never been set in stone. AKCG’s media relations specialists engage with reporters every day in our work to generate credible, third-party coverage for our clients. As a [...]
Taylor Madison
Whether the objective is increased enrollment, community turnout to an event, or donor engagement, media relations efforts have the ability to influence and move the needle on an organization’s goals. While a splashy national headline may feel thrilling or exciting, [...]
In senior living, misconceptions can be customary, often fueled by outdated stereotypes or misinformation. Multiple myths exist between “senior living facilities are for old people” and “senior living will limit my freedom.” As senior living communities try to dispel these [...]