Mike Gross APR

Dodge the Ambush

Picture it.  A reporter surprises you from behind a hedge or parked car. Before you know it, there is a camera in your face and a microphone in front of your mouth. You’re getting peppered with hard-hitting, sensational questions… and [...]

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The Difference Between Thought Leadership and Publicity

Getting media coverage for your company or organization really isn’t complicated. In fact, the ingredients are simple: newsworthy information; the right relationship with a reporter; a concise, timely pitch; and responsiveness. I’m not implying having all these components is easy, [...]

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Be Selfish.

In a time when we are all focused on corporate social responsibility, I am about to give you permission to be selfish. Pick your descriptor for our current media environment – lighting fast, less informed, sensationalist – and you’ll come [...]

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Say No to “No Comment”

“No comment.” No other two-word phrase can have the same impact on your organization’s reputation as this powerful duo when your organization is facing a crisis. Perhaps we’ve all seen too many legal dramas on TV, but when we hear [...]

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