Crisis: it’s a small word with a lot of meaning. Just hearing the word can evoke strong emotions, including anxiety and fear. It’s also often accompanied by an unconscious need to deny or distance oneself, not only from the situation, [...]
Mike Gross, APR
It’s natural for organizations to want good publicity and strong relationships with their stakeholders and audiences – we all want to be well-liked and successful. However, every company will experience a crisis in its lifetime, no matter how hard its [...]
[et_pb_section fb_built="1" _builder_version="4.16" global_colors_info="{}"][et_pb_row _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.27.4" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]In the senior living industry, standing out from the crowd is essential. With so many providers vying for attention, it [...]
At AKCG, we’re proud to help clients achieve their bottom-line business goals and navigate through challenging waters. We depend on our team of media relations and crisis communications experts to meet our clients’ goals day in and day out. In [...]
Picture it. A reporter surprises you from behind a hedge or parked car. Before you know it, there is a camera in your face and a microphone in front of your mouth. You’re getting peppered with hard-hitting, sensational questions… and [...]
Getting media coverage for your company or organization really isn’t complicated. In fact, the ingredients are simple: newsworthy information; the right relationship with a reporter; a concise, timely pitch; and responsiveness. I’m not implying having all these components is easy, [...]
In a time when we are all focused on corporate social responsibility, I am about to give you permission to be selfish. Pick your descriptor for our current media environment – lighting fast, less informed, sensationalist – and you’ll come [...]
“No comment.” No other two-word phrase can have the same impact on your organization’s reputation as this powerful duo when your organization is facing a crisis. Perhaps we’ve all seen too many legal dramas on TV, but when we hear [...]