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Mike Gross, APR

Building a Positive Reputation for Senior Living Providers: The Power of Public Relations and Thought Leadership

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AKCG Meet the Team Series: Mike Gross

At AKCG, we’re proud to help clients achieve their bottom-line business goals and navigate through challenging waters. We depend on our team of media relations and crisis communications experts to meet our clients’ goals day in and day out. In [...]

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Dodge the Ambush

Picture it.  A reporter surprises you from behind a hedge or parked car. Before you know it, there is a camera in your face and a microphone in front of your mouth. You’re getting peppered with hard-hitting, sensational questions… and [...]

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The Difference Between Thought Leadership and Publicity

Getting media coverage for your company or organization really isn’t complicated. In fact, the ingredients are simple: newsworthy information; the right relationship with a reporter; a concise, timely pitch; and responsiveness. I’m not implying having all these components is easy, [...]

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Be Selfish.

In a time when we are all focused on corporate social responsibility, I am about to give you permission to be selfish. Pick your descriptor for our current media environment – lighting fast, less informed, sensationalist – and you’ll come [...]

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Say No to “No Comment”

“No comment.” No other two-word phrase can have the same impact on your organization’s reputation as this powerful duo when your organization is facing a crisis. Perhaps we’ve all seen too many legal dramas on TV, but when we hear [...]

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