Leonard Greenberger

PR for Trade Associations and Professional Societies

[et_pb_section fb_built="1" _builder_version="3.22" global_colors_info="{}"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.10.7" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"] Trade associations and professional societies play a vital role in advancing the business interests and promoting the growth of [...]

Learn more
Know When to Stop Talking

Media interviews require a lot of preparation for a spokesperson. From developing key messages, visual aids and supporting facts to identifying two or three empathetic and relatable stories, preparing for an interview demands plenty of practice. When we provide media [...]

Learn more
AKCG Meet the Team Series: Leonard Greenberger

In our Meet the Team series, we’re excited to shine a spotlight on the dedicated AKCG team members serving our valued clients. This week, meet Leonard Greenberger, a senior counselor who heads up AKCG’s Washington, D.C.-area office and provides strategic [...]

Learn more
Who Needs Spokesperson Training?

We could cut this blog post very short by saying, “Anyone who speaks for or may speak for your organization.” Unfortunately, the answer isn’t that simple – and getting the right people trained is vitally important to effective communication. How [...]

Learn more
What to Say When Things Get Tough: AKCG’s Senior Counselors Discuss the Crisis Communications Landscape

AKCG’s CEO Chris Lukach, APR joins Senior Counselor Leonard Greenberger for a special edition episode of Leonard’s podcast, What to Say When Things Get Tough, a podcast series dedicated to helping you communicate in difficult situations, both professional and personal. To celebrate the one-year anniversary [...]

Learn more
How Do You Measure a Year in the Life?

One of the tenets by which I’ve endeavored to live my life is that nothing is as good nor as bad as it seems. Then came 2020. How do you measure a year like this, these 525,600 minutes of raw historical [...]

Learn more
How to Run Successful Virtual Public Meetings

In the age of coronavirus, virtual meetings are quickly becoming the norm – including for public meetings designed to engage with local communities near active industrial site remediation projects (known as Superfund sites at the federal level). When the virus [...]

Learn more