Clients pay public relations agencies for many reasons, such as delivering results through a media relations plan, developing messaging ahead of or during an issue or preparing spokesperson in advance of an interview. But, do our clients pay us to care about them? Technically, no. [...]
Darrah Pilieri
There is no doubt 2020 has been a year for the books. The beginning of the year looked promising. The possibilities seemed endless. To help me gain more new-business insight and learn what agency principals want from emerging leaders, I attended [...]
Several public relations agencies across the country have returned to working in their offices, but many of us remain working from home. Until we return to the in-office setting, it is important to continue investing in building vibrant relationships among [...]
I represented my public relations firm at the 2020 IPREX Emerging Leaders Conference (ELC) in Boston, which was hosted by our partner agency, Mower. IPREX is a global network of communication agencies working across the spectrum of industry sectors and practice disciplines; [...]
At AKCG, we diligently invest in professional development opportunities for our counselors, which is an essential aspect of running a successful public relations firm. AKCG Senior Account Executive Darrah Pilieri represented our firm at the 2018 IPREX Global Leadership Conference [...]
I traveled to Dublin, Ireland, to represent my public relations firm at the 2019 IPREX Global Leadership Conference (GLC). IPREX is a global network of communication agencies working across the spectrum of industry sectors and practice disciplines; AKCG is IPREX’s sole Philadelphia-area [...]
One of the best and most trying career experiences I have faced thus far has been the journey of obtaining the Accreditation in Public Relations (APR). The APR designation demonstrates one’s ability to think strategically and validates a professional level [...]