In our Meet the Team series, we’re excited to spotlight the dedicated AKCG team members serving our valued clients. This week, meet Taylor Madison, an associate member of the firm's media relations practice. Taylor supports energy and senior living PR [...]
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Colleges and universities are increasingly recognizing the importance of effective media relations strategies. Educational institutions can significantly increase brand awareness and visibility by leveraging public relations tactics, thought leadership strategies, and impactful storytelling to targeted outlets. What is PR [...]
Senior living communities serve varied and diverse older adult populations, each offering services and amenities marketed toward a target audience. And while each retirement community may be unique in many ways, some senior living communities have unique selling points that [...]
[et_pb_section fb_built="1" _builder_version="4.16" global_colors_info="{}"][et_pb_row _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.23.1" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]Today's higher education market is becoming exceedingly competitive and there is an increased need for colleges and universities to have [...]
When it comes to highlighting senior living communities, using a resident’s milestone as a springboard – such as celebrating the 99-turning-100-year-old – can be an easy way to insert an organization’s name in the news. But, is media relations really [...]
AKCG – Public Relations Counselors received the coveted top honor “Best in Show” award at the Philadelphia Chapter of PRSA’s 54th Pepperpot Awards on December 6. The firm also earned five additional awards across various categories. The Public Relations Society [...]
AKCG welcomes interns each semester to gain hands-on public relations experience. Our interns work directly to support the AKCG team and our clients in crisis communications and proactive media relations efforts. We asked our summer 2022 interns to describe [...]
A Beginners Guide to Crisis Communication Plans One of the most important elements to managing a brand’s reputation is building and maintaining a healthy and trustworthy relationship with its audiences. In today’s current media relations landscape, spokesperson training has become [...]
AKCG welcomes interns each semester to gain hands-on public relations experience. Our interns work directly to support the AKCG team and our clients in crisis communications and proactive media relations efforts. We asked our spring 2022 interns to describe their [...]
AKCG – Public Relations Counselors (AKCG) is excited to welcome Adam Dvorin as Vice President. Adam joins AKCG with over 20 years as a public relations professional. In his role as Vice President, Adam will help shape the firm’s proactive [...]