The Silver Wave, the Silver Tsunami, the Silver Surge -- whatever you want to call it – isn’t just coming. It’s already here and senior living communities across the country are preparing for what comes next. At the Senior Housing News Sales and Marketing Conference, editor Tim Regan noted: “Boomers are not just thinking [...]
Angelica Flynn, APR
In 2025, AKCG media relations practitioners served clients from coast to coast, earning media coverage that has the power to shape reputations, change behaviors and influence attitudes. The stories we placed helped independent schools stand out in crowded marketplaces by highlighting the impressive students and faculty who bring the campus alive. We supported senior [...]
Independent schools in competitive markets are constantly marketing their brand. From website content to social media to prospective family events, marketing departments are busy “selling” the school. In addition to brand-building marketing, independent school also need to communicate with their most important audiences – [...]
School is in session, and social media feeds are filled with first day-of-school posts. In a single scroll, you might see students from a variety of schools – each certainly different, but next to competitors, may look similar. Prospective families [...]
Angelica Flynn, APR, Vice President at AKCG, recently shared insights with CCR Growth on how public relations can reshape the perception of senior living. In the podcast, Angelica delves into topics like the rapidly changing media landscape, how earned and [...]
“I want our news to run in The New York Times.” Raise your hand if your organization’s leaders have ever asked this of you. Leaders zoned in on the pulse of an organization may view all of the company’s news – from [...]
A college campus is ripe with stories and good ones at that. Take a walk through the halls of an academic building and you’ll encounter revolutionary ideas from a brilliant professor. The dorms may house incredible students breaking barriers while [...]
In our Meet the Team series, we’re excited to shine a spotlight on the dedicated AKCG team members serving our valued clients. This week, meet Angelica Flynn, a senior account executive who works with our thought leadership clients and team [...]
The end of the year is naturally a reflective time. I, for one, look back at the work we’ve completed for our valued clients and look toward the future with a refreshed outlook. And for many organizations, the end of [...]
As public relations pros, we find it easy to communicate. Whether we’re speaking or writing, effective communication in public relations is what we do best. We know what to say and when to say it to our audiences … it [...]