Angelica Flynn

Three Tips for Effective PR Reports

The end of the year is naturally a reflective time. I, for one, look back at the work we’ve completed for our valued clients and look toward the future with a refreshed outlook. And for many organizations, the end of [...]

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How to Choose the Best Media Target for Your Pitch

“I want our news to run in The New York Times.” Raise your hand if your organization’s leaders have ever asked this of you. Leaders zoned in on the pulse of an organization may view all of the company’s news – from [...]

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Why Listening is a Key Part of PR Strategy

As public relations pros, we find it easy to communicate. Whether we’re speaking or writing, communicating is what we do best. We know what to say and when to say it to our audiences … it isn’t a guessing game. [...]

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Measuring a Message: How to Start Measuring Your Public Relations Success

Math has never been my strong suit. As a PR pro, I can mostly get away with this deficiency, seeing as I mostly deal with words on a day-to-day basis. Fellow practitioners may too consider numbers outside the realm of marketing and [...]

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Emerging as a Leader in Collaborative Settings

To be honest, I never considered myself to be much of a leader. I’m a doer, a thinker, a good team player – but a leader is not among the first labels I would give myself. But that’s because I, probably like [...]

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How to Pinpoint the Right Reporter for Your Pitch

Generating interest from the media to cover your news can be a multi-step challenge. Not only do you need to discover and package a captivating story, but you also need to draft the perfect pitch to capture the attention of the [...]

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