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Building a Thought Leadership Campaign: Strategies for Higher Education Institutions

Colleges and universities are increasingly recognizing the importance of effective media relations strategies.  Educational institutions can significantly increase brand awareness and visibility by leveraging public relations tactics, thought leadership strategies, and impactful storytelling to targeted outlets.   What is PR [...]

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Senior Living PR: Media Relations Strategies for Senior Living Communities

Senior living communities serve  varied and diverse older adult populations, each offering services and amenities marketed toward a target audience. And while each retirement community may be unique in many ways, some senior living communities have unique selling points that [...]

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Higher Education PR: Media Relations Strategies for Colleges and Universities

[et_pb_section fb_built="1" _builder_version="3.22" global_colors_info="{}"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.10.7" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]Today's higher education market is becoming exceedingly competitive and there is an increased need for colleges and universities to have [...]

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Not Another 100th Birthday

When it comes to highlighting senior living communities, using a resident’s milestone as a springboard – such as celebrating the 99-turning-100-year-old – can be an easy way to insert an organization’s name in the news. But, is media relations really [...]

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AKCG Takes Best in Show Honors at 2022 PRSA Philly Pepperpot Awards

AKCG – Public Relations Counselors received the coveted top honor “Best in Show” award at the Philadelphia Chapter of PRSA’s 54th Pepperpot Awards on December 6. The firm also earned five additional awards across various categories. The Public Relations Society [...]

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AKCG Internship Blog

AKCG welcomes interns each semester to gain hands-on public relations experience. Our interns work directly to support the AKCG team and our clients in crisis communications and proactive media relations efforts.  ​​ We asked our summer 2022 interns to describe [...]

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AKCG Internship Blog

AKCG welcomes interns each semester to gain hands-on public relations experience. Our interns work directly to support the AKCG team and our clients in crisis communications and proactive media relations efforts. We asked our spring 2022 interns to describe their [...]

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AKCG Welcomes Adam Dvorin as New Vice President and Expands Media Relations Capabilities

AKCG – Public Relations Counselors (AKCG) is excited to welcome Adam Dvorin as Vice President. Adam joins AKCG with over 20 years as a public relations professional. In his role as Vice President, Adam will help shape the firm’s proactive [...]

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AKCG Internship Blog

AKCG welcomes interns each semester to gain hands-on public relations experience. Our interns work directly to support the AKCG team and our clients in crisis communications and proactive media relations efforts. We asked our interns to describe their experience as [...]

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AKCG Earns Three Honors at 53rd Annual Pepperpot Awards

AKCG – Public Relations Counselors, a public relations firm located in Glassboro NJ, received three awards at the Philadelphia Chapter of PRSA’s 53rd Pepperpot Awards held on December 1st. The Public Relations Society of America (PRSA) hosts this annual ceremony [...]

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