AKCG – Public Relations Counselors (AKCG) today named Leonard Greenberger as Senior Counselor and head of the firm’s new Washington, D.C.-area office.
Greenberger, who has more than 25 years of experience as a public relations professional, will provide AKCG’s clients with strategic planning, crisis communications and issues management counsel, as well as with risk communication, crisis communications, and media training services. He also will work to grow AKCG’s presence in the nation’s capital.
“We’re thrilled that Leonard is joining us,” said Christopher Lukach, AKCG’s president. “His deep risk and crisis communications experience will bolster our capabilities, and he brings new expertise in branding, positioning and marketing communications that will allow us to expand our service offerings.”
Prior to joining AKCG, Leonard was a partner at Potomac Communications Group, where he led the firm’s 501(c) practice and specialized in risk and crisis communications. His work included branding, repositioning and marketing communications services for numerous trade associations and professional societies, as well as crisis communications and community engagement counsel for non-profits, corporations and government agencies across the country.
Leonard serves on the Public Relations Society of America’s Association/Non-Profit Section Executive Committee and is the author of What to Say When Things Get Tough: Business Communication Strategies for Winning People Over When They’re Angry, Worried, and Suspicious of Everything You Say. He also hosts an eponymous podcast designed to help people communicate effectively in difficult situations, both professional and personal.